Elevating K&M Steam Cleaning’s Online Presence through Strategic SEO
This case study highlights how tailored SEO services helped the business rank higher on Google, dominate local search results, and achieve measurable growth.
About K&M Steam Cleaning
The Challenges
When K&M Steam Cleaning approached us, they faced several issues common to local service businesses:
Low visibility on Google Search and Google Maps
Poorly optimized Google Business Profile (GBP)
Limited keyword targeting for carpet cleaning and related services
Few website inquiries and calls from local customers
The SEO Strategy
We designed a results-driven SEO campaign with a strong focus on local visibility and lead generation.
1. Google Business Profile Optimization
Updated business details, categories, and service descriptions
Optimized for local keywords and map pack rankings
Encouraged customer reviews to boost credibility
2. Keyword Research & On-Page SEO
Identified high-intent keywords such as carpet cleaning Austin, steam cleaning Austin, and related service terms
Optimized service pages, meta titles, and meta descriptions for search visibility
3. Local SEO & Map Pack Ranking
Built citations across trusted directories
Created localized content targeting neighborhoods in Austin
Strengthened proximity-based keyword targeting
4. Content Strategy
Developed service-specific landing pages
Published blog posts to capture long-tail and seasonal keywords (e.g., stain removal tips, allergy season cleaning)
5. Performance Tracking
Used tools like Ahrefs, SEMrush, and Screaming Frog to monitor keyword rankings, backlinks, and technical SEO health
Tracked Google Analytics and GBP insights for leads and traffic growth
The Results
Within a few months, K&M Steam Cleaning experienced measurable improvements:
Higher Keyword Rankings – Target terms like carpet cleaning Austin and steam cleaning services moved into the top results.
Boosted Local Visibility – Their Google Business Profile began ranking consistently in the Local Map Pack, driving more local calls.
Increased Traffic & Leads – Significant growth in both website visits and customer inquiries, with many new bookings coming directly from Google searches.
Proven ROI – K&M reported a steady increase in service appointments, validating the long-term value of SEO.
Conclusion
K&M Steam Cleaning’s success illustrates that a well-executed local SEO strategy can deliver serious results — even in a competitive U.S. market. By refining on-page SEO, optimizing their Google Business Profile for their service area in Austin, and consistently tracking performance, we were able to help K&M move up in local search results and reach more potential customers.
This case study confirms that even small to mid-sized service businesses can dominate their local market online when they adopt SEO tactics tailored to their location and industry. With ongoing monitoring, content updates, and local optimization, K&M now has a stronger digital footprint in Austin, and continues to generate a steady stream of qualified leads.
If your business operates locally and you want to achieve the same kind of growth in your area, I’d love to talk about applying these strategies for your market.